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    Creative & Compelling Communications in Municipal Marketing

    Wednesday, April 5, 2023
    10:45 AM – 11:45 AM  
    Room: 1A/1B
    Eligible for 0.1 CEUs
    Session Description: Creating compelling communications is not as difficult as it sounds. This session will provide an overview of the City of Temecula's extensive multi-award-winning digital / video series', creative social media campaigns, and favorite municipal marketing collateral.

    Whether it is an Instagram Reel, Story, or fully produced, original documentary, the proper equipment, realistic timeline, and local talent can result in clear, concise communications that will engage your community and increase social media stats. Team Temecula will share proven strategies and current examples of grassroots, in-house, multi-award-winning digital, social media, and print productions.

    This session will help you craft creative and compelling communications for your agency through insightful real-life examples and thoughtful exercises.

    For a sneak preview, please visit     TemeculaCA.gov/AroundTemecula; TemeculaCA.gov/ParkAdventures; and follow @TemeculaParksAndRec on Facebook & Instagram.

    Join us on a journey to focus on highlighting your City's people, places, programming, and personality, while showcasing its natural beauty. And...ACTION!

    Learning Objectives:

    • Upon completion, participants will be able to create a timeline, identify City assets, and execute a plan to develop creative and compelling communications for municipal marketing.
    • Upon completion, participants will be able to identify potential campaigns, web series, or marketing materials that will elevate their City's brand and public awareness.
    • Upon completion, participants will be able to describe new methods and techniques to promote and publicize their City's people, parks, and programs and showcase precisely how Parks Make Life Better!