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    Frame Your Social Space: How To Catch a Goldfish

    Thursday, April 6, 2023
    10:15 AM – 11:15 AM  
    Room: 8
    Eligible for 0.1 CEUs
    Session Description:

    Did you know, most humans have an 8-second attention span which is shorter than a goldfish and just about the same time it takes you to read this sentence out loud? This session will teach you tips, tricks, and tools to take more engaging photos and videos along with maximizing your social media platforms for the best ROI including workflow ideas and developing a marketing plan. Why social media is too important to ignore and how to influence your agency to adopt it.

    Learning Objectives:

    • Upon completion, participants will be able to identify their desired return for their investment in social media. Participants will be able to understand the difference between likes/follows vs. views/accounts reached to maximize their return.
    • Upon completion, participants will be able to effectively manage their platforms, create a successful marketing plan, and streamline their workflow through scheduling
    • Upon completion, participants will be able to demonstrate the use of quality imagery to promote a program, league, event, or service and to tell their community’s story through photos/videos.