.jpg "Ye (Sandy) Shen, n/a photo")
Assistant Professor
California Polytechnic State University
San Luis Obispo, California
Dr. Sandy Shen is a leading researcher in tourism experience design, destination marketing, and technology applications in tourism and hospitality. Her expertise includes examining consumer behavior using cutting-edge technology, designing memorable and engaging customer experiences, and facilitating sustainable tourism development. Her studies have pioneered the utilization of eye-tracking technology and skin conductance sensors to improve the design of signs and marketing videos. She is also an outstanding expert in the realm of immersive experiences. Her exploration of virtual farm tours has illuminated the positive impact of such experiences on viewers' brand awareness and purchase intention. Her research has been published in top-ranking journals and has transformative impacts on industry practices.
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Creating Engaging and Immersive Experiences
Tuesday, April 4, 2023
2:45 PM – 4:00 PM
