Parks & Recreation Cheese Whiz: Leveraging Programming to Drive Community Engagement

An agency’s parks & recreation department typically produces the most engaging and resident-friendly content as events and programs are at the forefront of messaging. These departments often utilize social media accounts separate from the agency’s main pages to share this content. While parks and recreation is a crucial facet of cities, this separation in communications can lead to a gap in engagement on other important community news housed on the main pages. Tripepi Smith President Ryder Todd Smith will share his insights on how parks and recreation departments can work together with their agencies to maximize opportunities for more engagement and trust development through his cheese whiz analogy. Attendees will walk away with clear action steps to enhance both city and department communications.